Image credit: Yolk Recruitment
How many times have you deleted company emails after seeing the subject line or only reading the first sentence?
Perhaps it was the daily global company email, or the email chain you’ve been cc’d into because of your job title.
Maybe it was an update for a project that you’ve long since completed, but are still on the email list.
Here’s the thing, in 2017 we’ve created so many communication protocols, processes, and practices to get our message across, it’s doing the opposite of what’s intended; over-communication is leaving teams numb and frustrated.
Unfortunately for communication teams, it means employees are disengaging to the point where important news, updates and messages are missed.
So, how can we improve? Check out these delete-proof ways to keep employees engaged and coming back for more.
1. Use Visuals
In terms of company communications, a picture is definitely worth a thousand words.
The Picture Superiority Effect is a phenomenon that states when images are used, people retain 65% of the content after 3 days, rather than just 10% with words alone.
Here’s a great example of how a Slips, Trips & Falls safety notice can be synthesised into an eye catching visual, instead of 3 pages of text:
Image credit: ESH Daily Advisor
The same goes for the use of video.
A 30-60 second CEO update video will do wonders for employee engagement, as opposed to an email or a multi-page document with the same content.
Next time you need to communicate a message, remember, vision is the most powerful sense – limit the use of text; use images, infographics, or videos instead.
Not a pro at making graphics? Check out Canva’s Free Online Infographic Maker.
2. Strategic Targeting
There is no hiding the fact that email is a powerful tool for communicating with employees.
However, 72% of employee emails are irrelevant and you don’t want the important ones to be lost in the noise.
According to Forbes, strategic targeting of communication is key. “Consider who needs to know what to help clear out unnecessary static”. The more you target your message to the groups of people who require it, the more effective it will be.
Take a look at your company’s email distribution lists. Could information be targeted in a more effective way? Or could it be displayed in another location where employees can access it in their own time, like the internal intranet?
3. Make It Motivating
It feels good to be recognised by your team.
The benefits of recognition aren’t just emotional, they also translate to more motivated employees and the bottom line.
A study by Harvard Medical School found that Managers who said “thank you” to their staff saw an increase in productivity of 50% and 69% of employees said they’d work harder if their efforts were better appreciated.
A simple thank you goes a long way. Check out Tiny Pulse’s 9 Inspirational Quotes to get started and give your team a morale boost today.
4. Always Be Measuring To Keep Improving
Without statistics, how can you know what’s getting read and what’s being missed? Unfortunately, email and SMS communication doesn’t make it easy to do this.
Communication statistics can help improve your messages for maximum engagement.
We’re all about continuous improvement at Cribber which is why we provide our customers with real-time data about who has read and engaged with messages.
Cribber lets admins know who exactly has read the message and when. It even allows you to see who’s clicking on attachments. Plus, having a full audit trail of your communication data will save you a lot of time for reporting and feedback!
Get creative with your employee communication, your employees will thank you for it!
At Cribber we understand the burden of onerous communication, and it’s our goal to make it easier for you and your employees to send, receive and even acknowledge information.
If you’d like to hear more about what we do at Cribber, don’t hesitate to contact us. We love questions!